Join the Africa DMC's Network !!!
An Invitation to Africa's Finest DMC's and Local Tour Operators
While the AFRICA DMC's network already spans a wide and vibrant part of the continent, many destination countries - including adjacent islands in both the Atlantic and Indian Oceans - are still waiting for the right DMC to represent them. If you're a locally based, high-quality tour operator with deep destination knowledge and a passion for excellence, we invite you to explore becoming part of our growing network.
Why Join?
AFRICA DMC's is more than just a network - it's a collaborative platform designed to bring together the finest local DMCs across Africa under shared values of quality, solidarity, and professionalism. The goal? To create a powerful, self-supporting marketing force built on mutual respect, shared exposure, and preferential collaboration between members.
When you join, you gain access to a cost-effective and no-nonsense B2B marketing channel targeted specifically at foreign tour operators and travel agents looking for reliable, expert partners on the ground. Beyond visibility, membership means being part of a community that actively supports one another in practical ways - sharing leads, insights, and opportunities where possible, with goodwill as the currency.
Our Guiding Principles
At the core of AFRICA DMC’s is a simple belief: a network is only as strong as its weakest link. That’s why we hold ourselves - and all members - to the highest standards of quality, service, and ethics.
We understand that tourism is at different stages of development across African countries. Our requirement is not uniform perfection, but rather that each member delivers the best available local service in their destination, upholding excellence in delivery, expertise, and integrity.
Membership Requirements
To maintain consistency and trust across the network, all applicants must meet the following minimum criteria:
- Locally Based: Headquartered and legally registered in the destination you represent (even if you also have foreign or marketing offices).
- Owner-Managed: Run by individuals with a hands-on role in the company’s day-to-day operations.
- Independent: Not part of a multinational or franchise chain.
- Licensed and Certified: Fully compliant with all local laws and tourism authority requirements.
- B2B-Focused: Serving foreign tour operators and travel agents as one of your key markets.
- Small to Medium-Sized: We support agile, flexible operations capable of providing tailored and responsive service.
- Digital Presence: You must have your own internet domain, active social media channels and an active website.
Exclusive Representation
To ensure each member receives the full benefit of the network and to avoid internal competition, membership is exclusive by destination. Only one DMC per country (or specific destination area, where appropriate) will be accepted into the network.
What We Expect Beyond the Basics
- Excellence in Delivery: The highest quality of service available in your destination.
- Destination Expertise: Deep, current, and practical knowledge of your country and its tourism offerings.
- Ethical Standards: Adherence to internationally recognized best practices in client treatment, partner relations, and sustainability.
- Solidarity and Support: A genuine willingness to collaborate, help fellow members when possible, and contribute to the collective strength of the network.
A Collaborative Network – Not a Profit Center
It’s important to understand that AFRICA DMC’s is not a commercial platform built to generate profit from its members. We do not collect commissions or fees on projects, bookings, or business materialized through the network. Instead, we operate as a simple, transparent, and collaborative structure designed to empower local DMCs through joint marketing and mutual support. A modest membership contribution is required solely to cover the operational and promotional costs of the network - ensuring that we can deliver the promised marketing actions and maintain visibility across key B2B channels. Nothing more, nothing hidden.
Ready to Apply?
Below, you’ll find more detailed information about the application process, including the documentation required and how we assess new members. We look forward to discovering new partners who share our vision of excellence and collaboration across Africa.
Max VAN DEN BOSSCHE
Membership & Marketing Manager
How to Become an Africa DMC's Member???
A Personal Approach to Building Partnerships
At Africa DMC’s, we believe that tourism is, above all, a people’s business—especially at the scale and nature of the small to medium-sized, locally owned tour operators we work with. That’s why our membership process is rooted in personal contact and mutual understanding from the very beginning. We want to ensure that every new member is not just eligible, but genuinely aligned with the spirit and values of the network.
Step-by-Step Membership Procedure
Here’s how the process works:
1. Initial Contact
The first step is to reach out directly to Max Van den Bossche, either by email or phone. Our goal at this stage is to set up a friendly and open video call where we can introduce ourselves, learn about your business, share expectations, and discuss the opportunities and realities of joining the network.
Please note that, in line with the collaborative and exclusive nature of our network, we will conduct checks to ensure there are no conflicts of interest before moving forward with any new membership application.
2. Reconfirmation of Principles & Requirements
After the initial meeting, we will go over the guiding principles, the action plan of the network, and the associated costs in full transparency. We'll also review the technical and ethical membership requirements, ensuring everything is clear and mutually understood.
3. Eligibility and Onboarding Checks
From our side, we will carry out the basic onboarding verifications to confirm:
- Your company’s local registration and licensing
- Website and digital presence
- Who is Who and operational profile
- References and general reliability
These checks are based on the documentation and information you will be asked to provide during the process.
4. Final Confirmation & Contract
If both parties are satisfied and feel a strong alignment, we will move ahead with signing the membership contract, marking the official beginning of your participation in the network.
5. Onboarding & Activation
Immediately after joining, we will roll out your onboarding program, which includes your integration into the AFRICA DMC’s network marketing activities and platforms. From that moment on, you are part of the family - benefiting from shared visibility, mutual referrals, and joint initiatives across the continent.
Let us know when you're ready to begin.
We’re excited to connect and explore how we can grow stronger - together.
Want to check the list of the current DMC members?
Destinations Still Open for Membership with Africa DMC's
Below, you’ll find the list of destinations and special areas of operation that are currently not yet represented by a locally based DMC within our network.
If your company is based in one of these areas and you’re interested in joining AFRICA DMC’s, we warmly encourage you to get in touch.
Interested in Joining our Africa DMC's Network???
Africa is vast, diverse, and home to 54 incredible countries—and our network is always open to welcoming like-minded inbound tour operators from across the continent. We’re looking for partners who uphold the highest standards of quality, professionalism, and a deep understanding of their destination’s unique realities. If you share our values and are interested in joining the Africa DMC's network, we’d love to hear from you. Reach out to us for full membership details and to learn more about how we work together to promote exceptional travel across Africa.
